About

Hi, I'm Ke Er.

I'm a Product Designer based in Singapore with a background in architecture. Before moving into product design, I spent several years designing physical spaces, where I learned to solve complex problems by balancing people, systems, and constraints. Although the medium has changed, that mindset continues to shape how I approach digital products today.

I enjoy turning complex workflows into experiences that feel intuitive and approachable. Over the past few years I've designed internal tools, AI-assisted workflows, and consumer products, working closely with product managers, engineers, and users to understand problems before jumping into solutions.

When I'm not designing, you'll probably find me at aerial hammock or pole classes, hiking, reading, or experimenting with new recipes in the kitchen.

I'm always excited by opportunities to solve meaningful problems, collaborate with thoughtful teams, and create products that make people's work or lives a little easier.

Skills

Design: UX/UI Design, Interaction Design, Design Systems, Prototyping

Research Methods: User Interviews, Usability Testing, Journey Mapping, Heuristic Analysis

Tools: Figma, FigJam, Miro, Adobe Creative Suite